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TMC REBRAND – The Movie Channels on-air presence was revivified by replacing an ageing, disparate kit of parts with something more contemporary.  The music was originally composed for this rebrand which was designed to create cohesion between program strands and align the channel brand with the Showtime platform’s umbrella brand. The montage ends with a tease promo from the campaign for the movie “Se7en” which premiered on the night of the channel re-launch.